A growing trend in the BigData arena is for data to be offered as a service (DaaS). Gone are the days where data is bought and shipped on storage devices. Online data services are springing up all across the web offering subscription-based access to real-time data. New companies are sprouting up to monetize these developer-friendly, consumable services. Datasift, Infochimps, and Oracle's Collective Intellect are recent, concrete examples of this DaaS proliferation. The emerging best practice for these data services is for the data to be offered over HTTP with JSON responses. JSON, like XML, can offer schema-less, self-describing records which are suited for the new world of BigData's sparsely attributed information.